Our Customers


Appliance has established in Egypt since 1998. It is one of the leading companies in telecommunications industry, main distributor for Mobinil company which is one of the leading Mobile operators in Egypt.

Appliance is selling for Mobinil mobile lines to both corporates and individuals.

Appliance also is a main distributor for cellular phones of multi-trademarks.

Appliance provides IT solutions, software, network and digital equipment.


Vision and Mission

Our aim is to strengthen and develop our leadership by providing various market segments with high quality products and qualified services, so as to be our customers` best choice.
We want to develop profitable and lasting relationships, that`s why we deal with our customers and suppliers on bases of respect and mutual benefit as well as continuous innovation in order to fulfill their changing needs.
Owing to our long-term responsibility towards each and every person connected to our business, we have to make profit mixed with care and efficiency. So as to achieve a fixed increase in our partners` investments to reach the highest credits and to supply business developments.
We always seek the improvement of our employees` performance either by reward or training, as we are totally aware of the value of the skills and experiences of each employee in his team which consequently resulted in the improvement and development of our company.
We are aware that our actions should be the result of our responsibility towards our society, so we always engage our employees in various voluntary roles.